Searching for a dream job is a lot like searching for a product or service — before you buy (or apply), you want to know everything about there is to know. You want to know about the business, the benefits, the location, and the brand as a whole before you commit or even show interest.

Recruitment marketing allows you to promote your job openings like you would a product or service — by showing off the best assets, informing about your brand, and exciting potential applicants.

After all, the goal is to sell the position — to the right candidate.

But why is it important to market open positions in such a way that excites users and sells the position? Simple! It’s for the future success of your company.

Scenario 1: Little to no digital recruitment marketing

You’re trying to fill a position for a graphic designer at your marketing firm. Without digital recruitment marketing strategies, you post the bare essentials when it comes to information about the position and your brand.

You provide what kind of qualifications the candidate should have, the daily responsibilities they’ll adopt, and a short list of benefits that they’ll receive from the company.

After a few weeks on a job site like Indeed, you have two applications. Both are qualified, but neither seems to have a zest for the job. With the need for a graphic designer looming, you choose the best-fit candidate out of your two applicants.

Two months after hiring the candidate, you realize that maybe they weren’t the perfect fit after all. They don’t seem to fit into your work environment, and they don’t share the same excitement you and your coworkers share for the job.

Though they’re qualified, they’re probably not the very best choice for the position, but your company needed a graphic designer, and you only had two applicants.

What’s the issue?

The issue is that after weeks of your job opening sitting on a recruitment site, you only have two applicants. This is an issue because it doesn’t allow you to be very picky when it comes to your new employee, and when you’re hiring a new teammate, you should always be choosy.

Another issue is that you have hired someone that doesn’t fit the culture of your brand and doesn’t share the same zest for their job that the rest of your team does. They do great work, but when it comes to bringing the very best to the table, you probably could have found a better candidate.

Now your team is suffering.

Scenario 2: With digital recruitment marketing

You’re still trying to fill the same position for a graphic designer at your marketing firm. With digital recruitment marketing services, you’re able to provide tons of information about the position and your brand, and have the information circulated around the Internet in order to appeal to the largest pool of applicants.

You provide the qualifications that the candidate should have, and instead of just providing generic qualifications like Bachelor’s Degree and a GPA of 3.7, you also provide characteristics that they should bring to the table. You share that the perfect candidate should have a positive attitude and a passion for their work.

You also provide their daily responsibilities, but you word them in a way that excites applicants. You also include “providing positivity and happiness to the team,” as a responsibility. When you do so, applicants now understand that this is a required personality trait for this job, and that it’ll probably be required to be successful in the position.

You provide the benefits they’ll receive from the company and provide a statistic that shows that your company provides better benefits than any other in your industry. More excitement!

When you provide your brand description, you provide information like where you’re headquartered, the kind of work you do, the industries you serve, the results you’ve driven, and the culture you promote.

Digital recruitment is also largely about optimizing your listings to reach qualified candidates where they’re looking online, so you also post your job listings to social media and optimize them with important keywords.

After a few weeks on a job site like Indeed and sharing the open position on social media sites like Facebook and Twitter, you have 48 applicants. They’re all qualified, and at least 75 percent have a passion for their work, which you can tell by the enthusiasm in their responses. With the need for a graphic designer looming, the only issue you’re having is not being able to get through the huge pool of applicants on time.

After reading through resumes, you’re confident that you’ve hired the very best option for your company.

Two months after hiring the candidate, you realize that they’re truly the perfect fit. They share the same passion for the job that your team shares, and they bring positivity and light to the workplace.

What’s the issue?

There are none! With digital recruitment marketing, you had a huge influx of applicants that were all qualified for the job. You were able to be picky because there were so many great applicants, and you selected the one that had all the qualifications and the personality.

Your brand is now better because of your new applicant. They’re producing great work, supporting the team, and adding to the culture.

What does this say about the importance of recruitment marketing?

Without recruitment marketing, you run the risk of hiring someone that is unfit for the job, doesn’t fit your workplace culture, or doesn’t bring much to the table in terms of personality.

In order to hire the perfect candidate, you need a recruitment marketing campaign to ensure that you’re advertising the job position correctly and appealing to the candidates that you truly want to hire.

A digital recruitment campaign also allows you to spread the word of the open position more easily, since we’ll help you share it on social media platforms.

If you don’t hire the right person for the job, it could put strain on your team, result in a lack of work being done, or even cause your company to lose money by training them and then ultimately firing them.

The best way to ensure that your brand stays exactly the way you’ve built it up to be in terms of culture and qualifications is to hire candidates that fit the bill.

And the only way to hire candidates that fit the bill is to recruit them in the right way with digital recruitment marketing.

When you partner with WebFX for email marketing services, you are taking advantage of one of the most powerful and effective digital marketing channels. You may have heard that email marketing is losing steam, or it’s not as effective as some other digital marketing strategies. However, that couldn’t be farther from the truth.

Email marketing is one of the most cost-effective and beneficial digital marketing strategies available. It allows you to connect with your audience, remind them of events your company is hosting, share special offers, and more.

1. People check their email – a lot

In fact, 89% of Americans check their email at least once a day. That means if you adopt an email marketing campaign, you’re meeting your audience where they’re already looking — in their inboxes.

It’s common sense to provide your target audience with messages that they’re bound to see, and their inbox is a perfect place to do that.

2. Encourage subscribers to visit your store

You can also use segmented email blasts to get users to visit your storefront to make a purchase.

By telling your subscribers about in-store events and specials, you can encourage them to visit your physical store. Not only will this be a great way to interact with your customers face-to-face, but they’ll get a chance to physically see your products and potentially make a purchase.

3. Encourage subscribers to visit your website

If you don’t have a physical storefront, you can still use emails to get users to visit your website.

When you make it easy for subscribers to navigate from the email to your website, in the form of buttons and links throughout your emails, you’ll see more website traffic from your email campaign as well.

Website traffic is important because the more people that visit your website, the more your brand awareness increases, and the more likely you are to make conversions.

4. You can appeal to your subscribers by personalizing emails

Email is also a great place to show your subscribers that they’re important to you. How do you do that? Personalization.

In fact, 74% of marketers say that target personalization increases customer engagement. This definitely makes sense, since when you personalize emails, you appeal to the subscriber’s personal interests based on previous purchases, pages they’ve visited, and more.

When you personalize an email, you can start by using the subscriber’s name instead of making it seem like a general, bulk email. When a user sees their name, they know that the email was meant specifically for them.

You can also personalize the subject line, which is known to increase the likelihood that users will open the email by 26%.

You can also personalize the email content to each specific recipient based on what they’ve searched for on your website, items they’ve left in their cart, and prior purchases they’ve made.

You can suggest similar products, remind them about an item they left in their cart, or let them know that you still have the item in stock.

5. Email marketing has the highest ROI of any other digital strategy

ROI is extremely important in a business aspect — it stands for return on investment and basically tells you how much profit you make for every dollar you spend in advertising, marketing, materials, or any other expenses.

The ROI of email marketing is an incredible 4400%, which means for every $1 you spend on your email marketing campaign, you’ll essentially make $44 in profit.

With that kind of ROI, there’s no reason you shouldn’t be adopting an email marketing campaign for your business.

6. You get a high click-through rate with emails

One of the goals of any digital marketing strategy is to increase clicks to your website.

Whether it’s with a Facebook post, a button on your website, or a link on Yelp, you want to do everything you can to get people to visit your website.

When compared to tweets, emails are six times more likely to get a click.

7. Email marketing drives conversions

If you’re looking for a digital strategy that drives conversions, email marketing is one of the best.

In fact, email marketing drives more conversions than any other channel, including both search engine marketing and social media marketing.

At the end of the day, conversions are what makes your business money, and conversions are one of the metrics that helps you decipher the health and well-being of your business. Without conversions, your business simply won’t stay afloat, and if you want to add an extra boost to your sales numbers, email marketing is a great way to do so.