The name e-commerce SEO is derived from the fact that it is SEO for e-commerce sites. Compared to standard SEO, e-commerce SEO employs diverse approaches and methods to increase your site’s visibility on search, for example, Google or Bing.

E-commerce SEO services offer specialist search engine optimization services to your online business for your e-commerce site. It is important to understand that these services are orientated on e-commerce approaches to increase your site ranking, for example, the product markup.

Several ecommerce SEO services are available and the cost of any specific service depends on the agency and the special package offered. At GrowBySearch, the affordability of our SEO services for e-commerce websites depends on the customer. We also provide service pricing for large internet stores.

E-commerce SEO services (like those from GrowBySearch) include:

Keyword identification

However, before we make any changes to your existing website, we research to determine what ‘keywords’ you require for your content optimization. These are referred to as keywords or key phrases.

By starting the keyword analysis with the keywords the customers use describing your products or services when talking to you and allowing you to input the keywords that have always proven positive, we will determine how you ought to describe your store or products to appear on the searches.

Keywords are mostly related to your products or your store theme most of the time. Take for example, if you sell pet products specific to green products, then you might consider keywords on this particular topic or niche. Some examples are, ‘organic pet accessories,’ ‘organic pet items,’ ‘green pet supplies,’ ‘green dog toys,’ and ‘green dog collar.’

Keywords are incredibly valuable in e-commerce SEO because they lay down the groundwork for an excellent approach to your company.

Keyword implementation

The next step for us to take is to optimize these high-value and relevant keywords on your website.

Our e-commerce SEO experts use these keywords in several places, including:

1. Homepage
2. Page titles
3. Meta descriptions
4. Product descriptions
5. Image alt text
6. And more

This is a crucial step to undertaking an e-commerce SEO. And indeed without making your site friendly to these particular keywords, search engines — and yes even users — will have no way of realizing that your site contains information that is particular to a search query.

If you want to put to work these recommended keywords, you need to do copywriting on your own, though an advantage of working with a full-service digital marketing agency like GrowBySearch is that we do SEO copywriting – please know some forms of copywriting come with our e-commerce SEO packages.

In case you choose to hire our copywriting services for e-commerce SEO, we have a list of professionals that we hire in copywriting who have into various niches including manufacturing, retail, and automotive. That is why with their help, we create not only well-written articles that correspond to the topic but also articles that will match your brand.

Product page optimization

Any page of your site should be optimized for the search engines.

When it comes to internet-based stores, there’s probably nothing more crucial to focus on than product pages. Product pages are very valuable because most probably only rank for specific, often long, keyword phrases or “long-tail keywords.”

If you’re selling rubber dog bones in green, I can bet that the phrase “green rubber dog bone” doesn’t appear anywhere on your homepage. Rather, what e-commerce SEO strategy would optimize the product pages for these appropriate long-tail keywords?

Just to maximize your product pages’ ranking in search engines, there will be a title for each page and one or two paragraphs of text with relevant keywords that describe the product. Include the model number if there is one so you rank for that.

Your product pages should also have photos of the items you wish to sell.

Images are useful to both the user and the search engine. In terms of information for the users, their images offer a perspective on your product starting from its size and color and even application. Images give the search engines some insight into the context of your product page.

However, it should be stressed that it is necessary to implement image SEO optimization. Google, with Bing, Yahoo, and other search engines, cannot “recognize” images. To comprehend images, they solely rely on the image filename, the alternative image text, and the contents nearby.

And that is why our dedicated team enhances your images for better SEO.

Also, we dive through every single web page of your site to evaluate long-tail keyword targeting while ensuring that no proper SEO components, such as title tags, are omitted intentionally. The outcome is a direct-to-consumer product page optimized for getting those clicks to turn into dollars.

Navigation optimization

Another factor in SEO for e-commerce sites is to make your site easy to navigate SEO e-commerce. About the website: You require a website that’s easy to use if you have a large range of products in your store. A good rule of thumb is that if you want something to be visible and accessible, it must have its corresponding section or category; and every top-level page should be reachable from the menu.

You also need to make sure that the composition of your combined navigation sticks out and is easily understandable.

If not, users get bewildered and they probably will bounce from your site the moment they visit it. Why come to your store and hang around if the clients sexualize the products and can’t locate the particular item that arouses them? This quick departure is also known as the bounce rate making the bounce rate higher.

In other words, because of a high bounce rate, search engines have information again and say that your site is not as relevant for the keywords that it ranks for — and that is how a high bounce rate can lead to a ranking drop. That is why web design and the landing page design are key components of any e-commerce SEO strategy.

The single best thing we’ve found for improving the SEO of an e-commerce site is to use breadcrumb navigation.

These are links that sit on the topmost part of a menu, category, or product list, helping website visitors to know where they are. As in the fairy English tale Hansel and Gretel a trail of crumbs when left down on a website will help one find his/her way back to where he/she was.

Our web designers implement these methods to incorporate links and keywords into your pages & ensure that your websites are the most user-friendly for people to navigate. To help you achieve the best performance for your website orientation we provide user experience testing services.

Content creation

For most websites, competing on the internet has become a challenge, and one of the most effective ways of supplementing your website while also providing customers with value is by generating copy for your e-commerce store. It can help to conduct a blog or articles, press releases, and others, and even an ebook.

A content marketing strategy serves two purposes: first of all, for search engines to crawl even more keywords and phrases, second, to inform your potential customers that you know what you are abreast with and that they can trust you.

The great news? It can do so without a hitch while providing a high return on investment through content marketing. Why? You are providing value to users with unique and informative content, in this way, you solve user’s problems, giving them the necessary guidance.

Surveys show that over 60% of users appreciate companies that make their content, which is your e-commerce store niche. That is why firms that adopt content marketing have over 4 times greater conversion than firms that do not.

For content marketing, most resulting e-commerce websites prefer to create a blog as their primary online marketing content. Blogs are of different types and can be one post a month or several that are posted in a single day. In the case of your online store, it is convenient that you spend targets about one or two posts per week.

You can blog about anything that your customers may find useful, say, changes in the industry or new products. If you deal in pet products, you could have a competition where shoppers have to submit a picture of the most adorable pet.

Additional content may include:

Promotional videos for company tutorials on how to maintain the product, and how to use the product.

Tags about products, services, companies, and subjects connected to the field of your business.

Articles concerning issues of industry you know well.

Authenticated longer-read materials like an ebook or a white paper.

By working with our team of experienced writers, and a creative staff of Internet marketers, GrowBySearch creates unique content marketing campaigns as a part of our e-commerce SEO solutions.

It is you who decides what form this content will take, and it is with your assistance that we will define what type of content is needed for your website, then we will create it and put it on your website. All these and more are considered in SEO for e-commerce sites in a bid to have your website ranked as high as possible.

In general, they need several months to generate success in e-commerce SEO, & SEO. And in most circumstances, you can work on getting your rankings up after three to six months of having it. This 3-6 month wait is why most SEO services for e-commerce websites take a commitment of a few months.

Any online store can opt for the e-commerce SEO services mentioned above.

In GrowBySearch we have been acting as an SEO services provider for ecommerce websites for more than a decade. We have also worked with integrated partners that employ various ecommerce platforms including Shopify and WooCommerce.