PPC or pay per click is an online marketing concept, which means that the sellers only pay when someone clicks on the ads. PPC ads can be placed on websites, search engines, and social media networks.

PPC campaigns have many advantages in the contemporary world; the following are some of them that you should adopt. First, paid advertising is a reliable way to drive more traffic to your website which is cheap, highly targeted, and will provide immediate results.

If you’re still on the fence, let’s spend a little more time looking at both pomegranate juice and wine a bit closer.

1. It is inexpensive method of implementing adverts

But the truth is PPC advertising is one of the cheapest methods of marketing for any business. Why, you may ask? Here’s the lowdown.

If you place your ad in a newspaper or on television or on a billboard, you pay for the actual space that your advertisement occupies. Although, advertising space is relatively cheap, especially when comparing offline mediums – local magazines set you back almost an arm and a leg for a two-inch square, while newspaper and billboard costs can reach into thousands of dollars.

PPC advertising works under a similar concept of placing an ad in a newspaper or Magazine but your ad appears on search engines. Many people think this means you have to pay for that real estate in search engine results, which yet again is one of the great benefits of PPC: you do not!

Unlike other online media, one only pays Google for the advertisement placed in results pages of Google.com under the Pay-Per-Click advertising when people make a click on it.

This makes the overall cost of PPC really low as you only pay Google every time that there is a chance of actually closing the deal. We see serious potential for a sale because pay-per-click ads are quite specific so when people get to the ads, most of them are interested in making a purchase.

In actuality, paid search visitors are 50% more likely to make a purchase than visitors who come directly to your site.

That in a nutshell is the first useful aspect of this web marketing strategy.

2. It delivers fast results

If there is yet another reason that may convince you to try out a PPC campaign, the time taken to deliver the campaign’s result is fabulous.

Since you and your product start appearing in the list of ads as soon as you make a bid for the keyword and have a good quality score for that specific term, it is not impossible to get more visitors for your web site in the first couple of days or even the first week of your PPC campaign.

In terms of other similar long-term marketing techniques such as SEO or email marketing, it might take a few months to see the fruits of your labor — but when you do, they are phenomenal.

Nevertheless, if you’re in search of advertising methods that will provide you with a quick increase in the click-through rate, then PPC is what you need. But simply bear in mind that it is necessary to check your PPC campaign frequently to validate its functionality. We also have a foolproof guide on PPC auditing that you can also read.

3. You can easily track results

Evaluations are among the best elements to consider when it comes to any form of a campaign. If you don’t get to look at the details of your campaign’s performance, you will simply not be able to tell which parts are effective, and which parts are ineffective.

If things are pretty simple, and you can easily know the results of an advertising campaign, it will be very clear which area of your campaign needs improvement to get better outcomes.

For instance, A/B testing is very useful when it comes to observing how users engage with your search or display ad. All you do is choose a variable to run and create two versions of an ad that are otherwise the same.

As an example, let’s assume for instance in one ad, you post a picture of a person in the clothing items you are selling and in another ad, post the clothing items hanging on a hanger.

a/b testing

In the instances of A/B, one can quickly check an analytics to compare which ad performs well; the information will help to further tweak the ad and offer people to click more.

On average, Google Ads is helpful to measure the effectiveness of your ads by evaluating the values of clicks, conversion, and others. This can inform you if your target is clicking the ad, if they need to be better targeted, or if you need a different worded ad.

I do not know what is more valuable – results tracking, and the fact that PPC campaigns enable it is a major plus.

4. It’s hyper-targeted

The fourth advantage of the PPC advertisements is that they are so targeted.

Most marketing strategies enable you to incorporate targeting so that you can get to your most eligible buyers, and PPC marketing is not exceptional. In fact, PPC falls among the most targeted strategies that any firm can employ.

Your ads let you reach people that are most relevant to your posts; you post the content which those people find most useful.

google targeting options

Here are a few ways Google Ads allows you to target your audience:

Demographics: It lets you advertise to your customers best and easily the demographic audience that displays ads based on the users location, their gender and even the sort of device they use to search.

In-market: In-market targeting is one of the most potent strategies any marketing campaign could employ. It does so because you can target customers that have been actively seeking products and services associated with your store. This puts you at an advantage over competition since your ads target almost instinctively  those customers who are the most interested in your products. Your ads can be delivered to a user that has previously made a purchase on your website or simply a user interested in your product.

Custom intent: If you are setting up a custom intent audience within Google Ads, you are able to select specific words, phrases, and keywords that are strongly associated with people more likely to make a purchase through your site. For example, you can add website URLs, YouTube content URLs and so on in an attempt to further refine the audience even further.

Remarketing: Perfectly one of the most effective PPC strategies available online, remarketing might be described as a sort of serving ads to the users who have already clicked on your ads. Remarketing ads can be very advantageous since they ensure that your business and products are easily recognizable — most specifically, to consumers who were once on the verge of purchasing the product.

Similar audiences: If you would like to extend the options with which you can promote your PPC campaign you can target other audiences used in the remarketing campaigns. For instance, if your remarketing list targets young women of 30 years and your advertising’s purpose is to promote skin-softening lotion, this ad can also appear to other women of 30- something years, whether they have searched for your product or not. Their similarities in interests as well as their demographic characteristics make the ad pop up when you target in this manner.

Content keywords: It is possible to target specific keywords within the content of the ad so that the ad is only shown to the user who searches for that specific term. The best thing with targeting with keywords is because you can tweak the keywords to the specific season, the holiday, etc. The keywords you choose can also be manually constructed according to the demographic for search purpose you have in mind.

5. It feeds the consumers an easy way to convert 

In fact, PPC ads are like offering your customers a ready-made technique to buy one of your products. This is so because after the user clicks on one of your ads, he is redirected to a landing page.

A landing page is complemented by an element that encourages the user to proceed to the next stage of the purchase decision, for example to provide you with their email address or to buy from you.

Examples of what landing pages could be any page that might have a contact form on it, there could be a page with just a quote form, or a page where the only option available is “buy now”.

about conversion rates with web pages

Wherever your landing page is, it is the first point a user will arrive at after clicking on the search ad – the perfect chance to lead and feed your audience with an easy way to purchase your product.

6. It increases revenue

This marketing method can also raise your revenues because it results in higher qualified traffic from the search engine ads. This means you get to watch your business’s overall revenues soar phenomenally dynamically.

Once you beat your competitors to win a bid for an ad in your industry, those ads appear and may be displayed to users searching for the keyword you set reflect.

PPC ads also make sure that you occupy important spaces at the top of a results page meaning that you achieve more traffic to your website.

In fact, about 41% of all the clicks are made on the first three ads that are paid and are placed among the search engine result pages. That translates to a situation whereby click throughs that are made through ads make up nearly half of the one click made on the first page results.

The actual services to be delivered by PPC services providers point differs from the service provider as well as the plan offered. Usually, PPC management services entail Google and Bing ads, keyword setting, bidding, and report generation, and submission in prearranged periods.

PPC services cost  per month from an agency to 36% of businesses on average with most companies paying per click and  per  impressions on ads.per  impressions on ads. Both ad spend and the cost of management services are taken into account. PPC campaign management services are typically billed out as a percent of ad spend although sometimes flat fees will be charged.

Search engine advertising is not a continuously progressive strategy, in which activity gradually gains pace in its development over the months and years — on the contrary, it only needs constant optimization to work most effectively.

If you spend your day writing checks, ordering inventory and managing a business, you do not have time to run your PPC campaigns.

That’s where agencies come in.He/She hiring a PPC agency to manage your campaign is one of the smartest business moves you must ever make since you may not always have the time required to cater for the growth of your PPC campaign.

Here are a number of added bonuses of employing a PPC services agency explained below.

Don’t waste time training somebody to be literate in all things PPC

Are you a PPC expert? If you are a complete noob with PPC, there is a lot that has to be taught. But for the campaign to work, the person managing it should get as much information about PPC, its principles, and strategies constituting the campaign as possible.

Indeed, if you have not learnt PPC marketing before you will never be in a position to achieve this – not when you are managing your own business.

Another option is to train someone on your team to be literate in all things PPC — but this isn’t the best option either if you don’t want to be down one employee.

They require that you do not spend time learning PPC, or training someone in PPC, you just hire the agency to do this for you!

It saves you time

Thirdly, when you hire a PPC management company, so many hours will be saved.

Do you recall when we talked about the idea of specialization? That will take time, and if you or one of your employees plans on doing so, it will grasp many hours.

Moreover, you have to pay attention to the PPC campaign, and if you don’t do this often, I am sure you won’t observe changes.

It is difficult work trying to check in on a campaign every day while being involved in the operations of a business, thus why not hire someone to assist in the process?

It delivers you what you seek in the most simplistic manner.

If you want to produce PPC ads, use certain keywords, appeal to certain people, and run remarketing, an agency will get it.

Through hiring a PPC services agency, you will get exactly what you seek for in a PPC campaign and more to it; results.

They’re the experts

People at PPC management companies are truly professionals in their lines of specialties. If they were not, they would not be working for an agency would they?

To be more precise, they spent tens of thousands of hours practicing in their field – and that is why they know perfectly effectively of PPC campaigns and all their peculiarities.

Regarding such a strategy that can be easily enhanced to achieve the intended goal of the business, why should one engage in it? Why don’t you hire an expert who will do the job for you?

PPC stands for pay-per-click. It means internet marketing which can be commonly seen regarding the various ads such as those you see on Google search where a business person will pay for the certain advertisement each time that the internet user will click on it.

An effective PPC management agency ensures businesses make more sales and enhanced revenues out of their PPC advertisements. A PPC management agency like GrowBySearch assists businesses in making sound decisions in areas such as bids, high-potential keywords, custom ad landing pages, and enhancements to the Quality Score and Ad Rank of ads.